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Dear Dentist, Don’t Do This with Your QR Code!
Here on the MDPM blog, we’ve discussed QR codes: what they are, how to use them, how to get one. Over the past year, you may have noticed QR codes on a variety of items. Macy’s holiday commercial...
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Tracking ROI for Websites, Blogs, and Print Marketing
Return on investment, or ROI, is the bottom line of any marketing tool. What do you get out of the time, money, and talent you invest? Are you just taking a gamble with every new marketing venture? In...
View ArticleConverting Web Visitors to New Patients
Sometimes Google Analytics numbers show that a website and blog are receiving good traffic and ranking high for targeted keywords, but the data doesn’t translate to telephone calls and new patients....
View ArticleGoogle Says Organic More Important than Paid Ads
Though Google is hot to trot to sell Google Adwords, the company recently provided information that shows, organic SEO is second only to direct referrals (like word of mouth), when it comes to making a...
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10 Practical Tips for Your 2012 Dental Practice Marketing Plan
Traditionally, the holidays are a slow time for dentists. Hopefully this is not the case for you! If you planned and executed a sensational marketing plan early this year, you are probably reaping the...
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How One Dentist Doubled Her Website Traffic
A study by HubSpot tells us that businesses with active blogs get 55% more website traffic, 434% more indexed pages, and 97% more inbound links than those without blogs. The study is based on 1531...
View ArticleNo Time for Facebook! Show Me the Money!
More and more, I’m seeing mixed reviews about social media in the business world. Just this morning on LinkedIn, two of the top articles are: “18 Minutes a Day to Social Media Time Management” and...
View ArticleEnd of Year Dental Benefits Letter
Most of the dentists I work with would love to be free of insurance for the rest of their careers, and rightfully so. However, in this economy, it’s prudent for some dentists to accept insurance. If...
View ArticleDentist Marketing SEO Piece by Piece
Part 1: HIGH QUALITY DENTAL CONTENT Over the past few weeks, I’ve harped a bit on what Google wants from dentists when it comes to Internet marketing. If you give Google what it wants, you’ll get what...
View ArticleDentist Marketing SEO Piece by Piece
Part 2: METADATA for DENTISTS Please note: We do not look like the nerds in this photo. We are much cooler. This is part two in our series on dental marketing SEO. Another important factor is metadata,...
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